A wheel has spokes, but it rotates around a hollow center.

A pot is made out of clay or glass, but you keep things in the empty space inside.

A house is made out of wood or brick, but you live in the space between the walls.

We work with something, but we use nothing.

Vertical space balances horizontal space; text balances graphics; whitespace balances used space.

Balance is beauty, yet to balance content and design is not to have them in equal proportions. Balance on the web is not measured in that way. Rather, balance is harmony—design and content working together.

Remember that any webpage is, ultimately, about content. Design that calls attention to itself disrupts harmony; content poorly designed disrupts harmony. Design that supports content, that supplements it, that, indeed, echoes it, results in beauty. Understated design makes a statement in itself.

In all things, seek balance. To find balance is to achieve beauty.