Te is virtue, character, moral force.

If Tao teaches us to design with simplicity, then Te is what allows us to produce content worthy of that design, and therefore also worthy of being read.

Design is the Path on the web; content is what walks that Path. To have a beautiful design is nothing without virtuous content. To produce content without character is to disgrace the design and to lose the Path.

I give you the te of content. Honor it.